An excellent enterprise originates from an excellent culture. The shaping of an enterprise's brand culture directly affects the development of the enterprise. In terms of corporate culture construction, we focuses on the future sustainable development of the company, vigorously develops and carries forward the distinctive corporate culture of the company, and adheres to the cultural concept of "people-oriented, win-win between the enterprise and customers" and the management concept of "people-oriented, creating harmonious labor relations".
   Sincerity culture

Spirit of enterprise: respect to the others and devotion to career.
Concept of enterprise: joint development of customers, employees and enterprises.
Tenet of enterprise: integrity-based, service first.
Service standard: professional, efficient, innovative, satisfactory.

Culture of responsibility

The culture of Cool World is also a culture with a high sense of responsibility. While vigorously developing its business, Sunmarr does not forget to give back to the society, is committed to social welfare activities, and establishes an internal rescue fund to shoulder corporate social responsibility. 

Culture of gratitude

Everyone in Cool World always have a heart of gratitude, whether it is every small detail of communication with customers or daily interaction with colleagues, Only by being grateful and thinking about what others think can minimize the contradictions and create a harmonious and relaxed working atmosphere.